As you build your quiz Samai automatically creates a new area in your CRM to store all the answers. Simply visit a respondents' contact record in 'Contacts', scroll down and you'll see your quiz title below the 'Additional Info' area. Click the right hand down arrow and this section will expand for you to see all the quiz answer data.

YES! You can tag respondents based on their answers and their overall outcomes/scores. This is done via the 'Automations' area where you can build an automation to trigger the assignment of a tag when a respondent answers in a particular way.

YES! You can send a single email, or enter the respondent into a series of emails after they have submitted their details on the quiz data capture form. This is done via the 'Automations' area where you can build an automation to trigger when your quiz form is submitted, and the following action can be any number of emails.

Quizzes are interactive and engaging tools that capture attention more effectively than static content. They provide a personalised experience for users, increasing the likelihood of data capture and offering valuable insights about your audience.

The most effective quizzes are those that align with your audience’s needs and your business goals. Examples include assessments (e.g. "How ready is your business for social media marketing?"), or solution finders (e.g. "What’s the best product for you?").

Keep your quiz short and engaging, with a clear goal and easy-to-answer questions. Use fun visuals, relatable and conversational language, and a clear call to action to encourage completion. Test and refine your questions for the best results.

Use multiple channels to promote your quiz, such as social media posts, paid ads, email campaigns, and website banners. Collaborate with influencers, post in relevant groups, and include shareable content to expand your reach.

Your questions should be clear, concise, and relevant to your audience’s interests. Start with easy questions to build momentum, and structure them to lead participants toward meaningful results that reflect their needs.

You can collect valuable information such as demographics, preferences, pain points, and buying readiness during your questions, as well as multiple contact data at quiz completion such as email address and mobile number. Capture data that is going to help you segment your audience and tailor your marketing efforts effectively.

Depending on the product or service you sell, most quiz participants will need nurturing to create sales! Use email and SMS marketing sequences to stay in touch, providing educational content, case studies, or success stories that address their objections or concerns. Remember; regular touch-points are essential to keep your business front of mind.

Clearly state how participant data will be used and include a checkbox for consent before collecting information.